Thursday, November 27, 2014

december 1-5_ logo design & literacy 1



Electronic devices
SSA
Tardies
Food and beverages




 Today:

 1. Create a color version of your logo. Save As_yourname_logo_color and create a version in color

 2. Find an on-line image for a greeting card design. caedes. net is a good resource. Not to be reproduced unless it is copyright free.

 Copyright free photos:
http://www.pdphoto.org/index.php

3. Literacy Standard 1 if you have not done it

 4. This week. Greeting Card Design.
http://stevecampbellhillwood.blogspot.com/2014/11/greeting-card-design.html


Literacy Standard #1 Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. 


I can find specific details and examples which support the main idea.
I can find evidence in the exact words of the reading.
I can draw my own conclusions about this evidence.



Assignment for Literacy Standard 1
Read the information below, "What is a logo" and  "Top 7 Tips on What Makes a Good Logo", about logos and good logo design.  Read to learn what makes a "good logo". As you  read, answer these questions.

1. What is a logo? (Write one to three sentences, using your own words)

2. List the seven characteristics of a good logo. You may paraphrase.

3. Look at the personal logo you designed in class. Is it a "good logo"? Write one to three sentences, using the information in the  
"Top 7 Tips on What Makes a Good Logo" article proving that your logo is good. 


What is a logo?

A logo is a design symbolizing an organization or company. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

You may also think of a logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.

Now days, the most popular and successful companies continue to say that "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.

These days you also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. You also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo - Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL, Micheline. Logotype - Logo based only on the company name. A unique font, or unique layout style can make a great logo, for example: Sony, Coca-Cola , IBM.

Top 7 Tips on What Makes a Good Logo? 
By Vukan Karadzic

1. The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.

2. In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.


3. A good logo must also copy well. In any business or organization, the use of a logo becomes ubiquitous - it is ever-present on buildings, letterhead, signs, products, promotional items, etc. A good logo will be as effective on a business card as it is on a billboard - small scale and large scale uses. Will the logo still be recognizable printed on the barrel of a ballpoint pen?


4. This brings us to the next characteristic of an effective logo the logo must create or evoke a positive image. "Branding" is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill.
 

5. Another characteristic of a good logo is that it accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look professional. A humorous or whimsical logo would be counterproductive to projecting professionalism.
 

6. The best logos are the most memorable logos. The Apple Computer "Apple" logo and the McDonald's Hamburgers "golden arches" are great logos because they are memorable to the point of being iconic.
 

7. A logo identifies a business or organization so it would be counterproductive to change it because it did not wear well over time. Do you remember what we said about "branding" earlier in this article? Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason.



1. Finish your logo design in black and white if you have not.



 Create a personal logo

 http://stevecampbellhillwood.blogspot.com/2010/07/logo-made-from-letters.html



Logo links for ideas:
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greeting card design

                                                    
Computers, cell phones and other electronic devices may be used for schoolwork only.                      


 This week:
•Notes finished: 

Today November 26-30
•Notes: How to make a layer invisible in Photoshop

•Assignment: Greeting card design


 •If you are totally finished, sketch

 Greeting card design

 In this assignment, you will design a greeting card. This may be a birthday card, holiday card, any kind of greeting card.

 What I want you to know:
1. How to download a copyright free or public domain image or photograph from the internet.
2. How to place an image or photo on a photoshop layer.
3. How to type a greeting card message on the card design.



Directions:

 1. Open photoshop. 

2. Go to File>New>Name: type your name_greeting card design
width: 5 inches (not pixels)
height:7 inches
resolution: 200
color mode: rgb
background contents: white
click OK

 Placing a Photograph in Photoshop


 Find a copyright free image or photograph and download it to your desktop. Place the image in your Photoshop document.
Here is a link you could use.

 http://www.pdphoto.org/index.php

 Typing on a layer

1. Click on the T in the tools palette and select the Horizontal Type Tool





2. Click once inside the document window. Do not click and drag.
3. In the Options Bar, select a Typeface, Point Size, and Color




 4. Type your words
5. Click on the check mark on the top menu
6. Resize: go to Edit>Free Transform. Scale and resize your type if you want to.
7. Click the check mark when you have what you want or the cancel button if it’s not what you want.


Applying Layer Styles & Warp Type (optional)

1. Look at the Layers Palette and be sure the layer with your name on it is still highlighted
2. In the Photoshop menu bar, go to Layer>Layer Style
3. Go to Drop Shadow or other layer styles. Click OK when you have what you want.


 How to warp type  by using the Warp Type Tool





Remember, you can click the "eyeballs" off and on to work with individual layers more easily.



Save your work into your folder


Assessment
1. Correct size and resolution
2. Photograph in Photoshop
3. Message typed
4. Good design





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Monday, November 3, 2014

type, custom shapes and layer styles






assignment

Type and custom shapes + Layer Styles

 assessment:

  • 4 type layers
  • 4 typefaces
  • 4 different colors 
  • Warp type
  • Bevel and emboss
  • Drop shadow
  • Good use of positive space (is the space filled)
  • Good use of negative space (does the negative space       add to, rather than take away from, the design)
  • Design has a dominant area
  • Background is colored
description of assignment

There are two parts to this assignment. The first part involves using type and adding layer styles such as a drop shadow and bevel and emboss. The second part is using custom shape tools, making a new layer for each custom shape and adding layer styles to custom shapes.

Objectives:
To read and follow directions
To create a Photoshop document according to directions
To use the Typing Tool to create and color type
To use the Custom Shape Tool to create custom shapes on separate layers
To resize type using the Free Transform command
To apply Layer Styles to a type layer

1. Open photoshop. If photoshop is not already open, in the finder menu bar, go to Go>Applications>Adobe Photoshop CS3

Go to Window>Workspace>Essentials or Design

2. Go to File>New>Name: type your name_typing tool + layer styles
width: 10 inches (not pixels)
height:10 inches
resolution: 100
color mode: rgb
background contents: white
click OK

Typing your name on a layer

1. Click on the T in the tools palette and select the Horizontal Type Tool









2. Click once inside the document window. Do not click and drag.
3. In the Options Bar, select a Typeface, Point Size, and Color





4. Type your first name (and last name if you wish)
5. Click on the check mark on the top menu
6. Resize: go to Edit>Free Transform. Scale and resize your name.
7. Click the check mark when you have what you want or the cancel button if it’s not what you want.


Applying Layer Styles

1. Look at the Layers Palette and be sure the layer with your name on it is still highlighted
2. In the Photoshop menu bar, go to Layer>Layer Style
3. Go to Drop Shadow. Click OK when you have what you want.

Apply another Layer Style
1. In the Photoshop menu bar, go to Layer>Layer Style
2. Apply bevel & emboss


Save your work

Make 4 different layers with your name in different typefaces and with different layer styles

1. Repeat and create 3 more layers with your name using a different typeface, color, and size on each layer
2. Apply a different layer style to each layer

Now, warp type on each layer by using the Warp Type Tool





Remember, you can click the "eyeballs" off and on to work with individual layers more easily.

To finish, apply a background color using the Paint Bucket Tool

Save your work into your folder


Assessment
1. Correct number of type layers
2. Correct layer styles
3. Warp Tool used on all layers
4. Backgroud layer is colored










Part two

Create another Photoshop document using the same specifications as the one you just finished.

Use the Custom Shape Tool to create 7 different custom shapes with 7 different colors on 7 different layers. Apply a different layer style to each custom shape layer. Apply these layer styles: drop shadow, bevel and emboss, outer glow, gradient overlay (click on Gradient: to see all the different gradients), and 3 different pattern overlays.

Be sure you make a new layer for each Custom Shape.

Add a color to the background layer so that the outer glow shows up.

Save this as Your Name_Custom Shapes + Layer Styles.


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