personal logo

Standards

12) Analyze, assess, and identify the effectiveness of design products. 

13) Research design processes. 

14) Describe the importance of setting design goals such as determining the purpose, message, and audience for given design projects. 

15) Create two-dimensional and three-dimensional sketches, including rough and refined sketches, demonstrating shape, volume, depth, and dimension. 

16) Describe how symbols have been used and have been developed throughout history. 

17) Examine a variety of well-known company logos to create a list of key characteristics that influence a logo’s effectiveness. 

What I Want You to Know or Do:
1. Use the type tool to create a personal logo that represents you as a digital artist
2. Resize type when necessary
3. Change the color of type when necessary

Assignment

Create a personal logo using your initials. This logo should represent you as a digital artist. This would be the first thing someone would see in your portfolio.

Today:

1. Find 5 different logo designs you like and sketch them
Look at the images below for ideas. You can also do your own online research for ideas. Check out sports logos: https://www.google.ca/search?q=sports+logos&tbm=isch&tbo=u&source=univ&sa=X&ei=KcwMU8SDLcuIkQfCk4BA&sqi=2&ved=0CEcQsAQ&biw=1590&bih=886#q=sports+logos&tbm=isch

Suggestions:

• Apply what you have learned using type plus layer styles (drop shadow, bevel and emboss)
and custom shapes.

• What about warp type?

• It would be a good idea to put each letter and custom shape on separate layers so that you can move and resize them.

Size: 8 x 8
Resolution: 100

Read:
http://stevecampbellhillwood.blogspot.com/2014/04/what-makes-good-logo.html

In groups of two to three, answer:

1. What is a logo?

2. What is the purpose of a logo?

3. What are 5 characteristics of a good logo?

4. What is a well-known logo?

5. Is it a good logo based on your 5 characteristics?

Here is how you will be graded:

The logo design:

    ___a. Has immediate impact. An effective logo "grabs" attention.
 (30 points)

    ___b. Good to look at. Appealing to the eye. (10 points)

    ___c. Will copy well. (10 points)

    ___d. Must create or evoke a positive image. (10 points)

    ___e. Communicates that you are a digital artist. (40 points)

______Total score