Monday, January 18, 2016

Standards 13_design process 14_setting design goals CD Cover

CD cover

SSA
No headphones or earbuds please
Phones for classwork
No movies
Limit YouTube


Save your CD cover as a JPEG and email it o me at topperselfie@gmail.com
http://stevecampbellhillwood.blogspot.com/2015/11/saving-as-jpeg.html

Be sure I get you first and last name in the email




CD cover
the assignment (instructions, specifications and criteria): 

Your assignment is to create a musical CD cover, or even an album cover (vinyl is back). Before you create artwork for a purpose, such as getting someone (a consumer) to buy something, you need to know something about the consumer. Designers use demographic information for this. Demographics are the statistical data of a population, especially those showing average age, income, education, etc. A specific segment of a population having shared characteristics: For example, the record producers were looking for an album that would appeal to the 15-22 demographic.

Questions
1. What were the design process steps
 we used? http://stevecampbellhillwood.blogspot.com/2016/12/standard-13the-design-process.html
2. What is demographic information? 
3. How does it apply to this project?
4. How do you add drop shadow to type?



Our design steps were:
1. Researched and gathered ideas (online sketches)
2. Defined the consumer (demographic worksheet)
3. Created ideas (your sketches)
4. Created the images with photography
5. Designing the final artwork by combining images in Photoshop

CD Cover Standards

13) Research design processes. 
14) Describe the importance of setting design goals such as determining the purpose, message, and audience for given design projects. 
23) Apply the design process to complete projects of increasing complexity and of varying applications such as print, web, film, and marketing communications.



What I want you to know or do:
1. Create a design that appeals to your target audience
2. Use Photoshop tools & techniques correctly
• combining photos
• erasing non-design areas
• using filters for effect
• using type creatively

Do today:
1. Place the title and name of the 
artist/group on the cover
2. Experiment with filters

In case you forget, go to help. Located?????

Green screen tutorial
http://stevecampbellhillwood.blogspot.com/2016/01/green-screen-photo-tutorial.html
Placing photos link
http://stevecampbellhillwood.blogspot.com/2015/12/find-place-hi-res-photos-in-photoshop.html
Eraser Tool
http://stevecampbellhillwood.blogspot.com/2016/01/eraser-tool.html
If you don't see Tools and Layers
To undo
To change typeface and color
To warp type
To add drop shadow, bevel & emboss
http://stevecampbellhillwood.blogspot.com/2012/12/layer-stylesdrop-shadow-bevel-and-emboss.html


Your grade
art mastery rubric

4_advanced_93-100 points.  A strong amount of work has been completed. All instructions & specifications met. A comprehensive and wide-ranging exploration of visual qualities, the representation of ideas, media experiments, and technical practice is demonstrated. The work reflects superior thought and imagination.

3_proficient_85-92 points.  A reasonable amount of work has been completed. Most instructions and specifications met. The work illustrates satisfactory exploration of visual qualities, and the representation of ideas. There is satisfactory evidence of work on images, media experiments, and technical practice.

2_basic_75-84 points. A small amount of work has been completed. Some instructions and specifications met. The work illustrates some exploration of visual qualities, the representation of ideas. There is some evidence of work on images, media experiments and technical practice.

1_below basic_74 and below. A less than adequate amount of work has been completed. There is little evidence of work on images, media, and technical practice.

50_No work attempted



1. CD/album cover worksheet (individual or group)
2. Go online and sketch 1-3 CD/album covers that you like. This is individual. 


Set up email account if you do not have one
microsoftonline.com
User name is your first and last name@mnpsk12.org
Password is what you use to log on to a computer.



the assignment (instructions, specifications and criteria): 
Your assignment is to create a musical CD cover, or even an album cover (vinyl is back). Before you create artwork for a purpose, such as getting someone (a consumer) to buy something, you need to know something about the consumer. Designers use demographic information for this. Demographics are the statistical data of a population, especially those showing average age, income, education, etc. A specific segment of a population having shared characteristics: For example, the record producers were looking for an album that would appeal to the 15-22 demographic.

Steps:

1. Complete the demographic worksheet.
2. Go online and sketch 2-3 covers you like
3. Complete a sketch of your CD cover design. Include photo idea (sketch or describe), title, and name of recording artist or group. 
6. Create the cover in Photoshop.

Do something exciting with type.......
• Layer styles like drop shadow, bevel & emboss
• Warp type



Photoshop Steps:
1. Open Photoshop. If Photoshop is not already open, go to Launchpad or in the finder menu bar, go to Applications>Adobe Photoshop CS5

Go to Window>Workspace>Essentials, Design, or Painting

2. Go to File>New>Name: type your first and last name_CD cover
width: 10 inches (not pixels)
height: 10 inches
resolution: 300
color mode: rgb
background contents: white
click OK

3. Place your green screen photo cut out
and a background photo (you can use an online image) in your CD cover document.

Green screen tutorial
http://stevecampbellhillwood.blogspot.com/2016/01/green-screen-photo-tutorial.html

Placing photos link
http://stevecampbellhillwood.blogspot.com/2015/12/find-place-hi-res-photos-in-photoshop.html


assessment:
art mastery rubric

4_advanced_93-100 points.  A strong amount of work has been completed. All instructions & specifications met. A comprehensive and wide-ranging exploration of visual qualities, the representation of ideas, media experiments, and technical practice is demonstrated. The work reflects superior thought and imagination.

3_proficient_85-92 points.  A reasonable amount of work has been completed. Most instructions and specifications met. The work illustrates satisfactory exploration of visual qualities, and the representation of ideas. There is satisfactory evidence of work on images, media experiments, and technical practice.

2_basic_75-84 points. A small amount of work has been completed. Some instructions and specifications met. The work illustrates some exploration of visual qualities, the representation of ideas. There is some evidence of work on images, media experiments and technical practice.

1_below basic_74 and below. A less than adequate amount of work has been completed. There is little evidence of work on images, media, and technical practice.

50_No work attempted




CD cover worksheet

Your name(s):  Steve Campbell          Block_________


Title of CD: Triple G from Tennessee

Artist or group name: Grandpa GaGa (aka CDAWG)

Type of music: Hillbilly Hip-Hop

Demographic information of possible buyer:

Age range: 55-75         Gender: Females

Income level: 10K- 100K per year       Education: High school to college

Marital status: Single           Number in household: 2-4

Employment status: Working or retired

Geographically, where do they live?  Southern US and England

Ethnicity: __x__African American (non-Hispanic)__x__Asian or Pacific 

Islander____Asian Indian___x_Caucasian/White__x__Latino/Hispanic____Native 

American____Puerto Rican____

Other:_______________________________________

Other information, if important: Still breathing

Religion: NA

Language: English, Spanish




objectives (what I want you to know or do)
What I want you to know or do:
1. The major steps in the design process (Standard 13)

2. How audience demographics affect design (Standard 14)