Digital Arts and Design
The Decline of Printing
What I want you to know or do:
Standards:
2.3 Assess situations in the visual art, design, printing, and photography industry and develop a presentation offering solutions or improvements.
3.1 Understand clear thesis development and support it by using analogies, quotations, and facts
3.2 Write with consistent use of standard grammatical forms.
5.1 Analyze and understand the role of visual arts and design in business, industry, and the community.
7.2 Evaluate technological advances within the visual arts and design industry.
10.2 Locate, select and manage reference materials and information. Cross reference information for accuracy.
10.5 Demonstrate an understanding of technology’s impact on individuals and society.
11.1 Access and process technical information from a variety of sources to support life-long creative and critical thinking, problem solving, decision making, and communications.
Introduction
It is 2013. The printing industry has been in decline for some time. Newspapers and magazines across the country are going out of business. Why is this happening? If you worked in the printing industry, how could you increase the amount of printing your company does?
Assignment:
Answer the following:
1. Describe how technological advances over the past 20 years have contributed to the decline in printing. 3-4 complete sentences.
http://d3a577syzx0or3.cloudfront.net/docs/Disrupting-the-Future-reva.pdf
Go to pages 14 and 15.
2. List 5 products that are printed today.
3. Describe the role of visual arts and design in business, industry and the community. 3-4 complete sentences.
4. Propose a solution that would increase the amount of printing business today. 1-5 complete sentences.
5. Make a prediction about the future status of printing in 10 years. 1-5 complete sentences.
other sources you could use:
Questions:
1. What is the most important technology in your life?
2. How has it changed the way people live over the past 5 years?
3. Can it play a part in design and business? How?
If you love to write, here is a sample report:
The Decline of Printing
Steve Campbell Block 7B
When Gutenberg invented the printing press in 1450, "the population of Europe was approximately 50 million people. The literacy rate at that time has been estimated at 1%—or 500,000 people capable of reading what was printed. It took about 100 years to get the literacy rate to 50%. By then, the population was about 70 million—which means it took 100 years for the number of people who could read what was printed to hit 35 million. It took more than 100 years for the number of users of print to reach 50 million." 1
Today, however, the printing industry is in decline. Newspapers and magazines that once had circulations in the millions have gone bankrupt. Have technological advances caused this? The answer is yes. The computer, the internet, hand held devices like smart phones, and other cutting edge digital technologies have dramatically impacted printing. Consider this:
"• It took radio 38 years to reach 50 million users.
• It took television 13 years to reach 50 million users.
• It took the Internet 4 years to reach 50 million users.
• It took the iPod 3 years to reach 50 million users.
But then:
• Facebook added 100 million users in less than 9 months.
• iPhone application downloads hit 1 billion in 9 months.
• The number of Ashton Kutcher’s1 and Ellen DeGeneres’2
Twitter followers exceeds the entire population of Ireland,
Norway, and Panama." 1
Commercial printing today, although it has declined, remains an important industry, employing many digital artists and designers. Some products that are printed today include magazines, posters, clothing, billboards, and books.
Visual arts and design are an important part of business, industry and the community. In addition to providing jobs and communication materials benefit society by providing useful information, visual arts "has a role to play in encouraging us to search through the “fragments and bigger pieces” of our world and to piece them together in ways which allow us to explore, describe, contemplate, manipulate and bring them alive." 2 The National Art Education Association (NAEA) "outlines compelling reasons to champion art education for America’s
children as:
• sources of aesthetic experience,
• sources of human understanding,
• means of developing creative and flexible forms of
thinking, and
• means of helping students understand and
appreciate art." 3
The facts prove that printing today is in decline. There are, however, ways to increase the demand for printed materials in the digital age. Printing could be applied cell phones by silk screening design on protective cases. Advertising in magazines could include valuable coupons that could be uploaded into smart phones.
I predict that in ten years some printing printed materials will be extinct. Specialty magazines about fashion, sports, and other specialized areas will remain, and possibly grow. Printed newspapers will be replaced by digital ones. Only a few major newspapers in major metropolitan areas will continue to be printed. New applications of printing and printing processes will, however, replace the old ones. Some examples are 3-D objects, infographics, large format printing for signage, presentation folders, and oevn books.
sources cited
1. http://d3a577syzx0or3.cloudfront.net/docs/Disrupting-the-Future-reva.pdf
2. http://artstuff.net.au/?p=921
3. http://www.arteducators.org/learning/learning-in-a-visual-age/NAEA_LVA_09.pdf
other sources you could use:
http://www.slideshare.net/Timmilne/future-of-print-in-a-digital-age-artomatic
http://en.wikipedia.org/wiki/Printing_press
http://www.printing.org/
http://www.pewtrusts.org/uploadedFiles/wwwpewtrustsorg/Reports/
http://arthistory.about.com/cs/foreducators/f/functions.htmSupporting_arts_and_culture/RAND_Visual_Arts_0805_full.pdf
When Gutenberg invented the printing press in 1450, "the population of Europe was approximately 50 million people. The literacy rate at that time has been estimated at 1%—or 500,000 people capable of reading what was printed. It took about 100 years to get the literacy rate to 50%. By then, the population was about 70 million—which means it took 100 years for the number of people who could read what was printed to hit 35 million. It took more than 100 years for the number of users of print to reach 50 million." 1
Today, however, the printing industry is in decline. Newspapers and magazines that once had circulations in the millions have gone bankrupt. Have technological advances caused this? The answer is yes. The computer, the internet, hand held devices like smart phones, and other cutting edge digital technologies have dramatically impacted printing. Consider this:
"• It took radio 38 years to reach 50 million users.
• It took television 13 years to reach 50 million users.
• It took the Internet 4 years to reach 50 million users.
• It took the iPod 3 years to reach 50 million users.
But then:
• Facebook added 100 million users in less than 9 months.
• iPhone application downloads hit 1 billion in 9 months.
• The number of Ashton Kutcher’s1 and Ellen DeGeneres’2
Twitter followers exceeds the entire population of Ireland,
Norway, and Panama." 1
Commercial printing today, although it has declined, remains an important industry, employing many digital artists and designers. Some products that are printed today include magazines, posters, clothing, billboards, and books.
Visual arts and design are an important part of business, industry and the community. In addition to providing jobs and communication materials benefit society by providing useful information, visual arts "has a role to play in encouraging us to search through the “fragments and bigger pieces” of our world and to piece them together in ways which allow us to explore, describe, contemplate, manipulate and bring them alive." 2 The National Art Education Association (NAEA) "outlines compelling reasons to champion art education for America’s
children as:
• sources of aesthetic experience,
• sources of human understanding,
• means of developing creative and flexible forms of
thinking, and
• means of helping students understand and
appreciate art." 3
The facts prove that printing today is in decline. There are, however, ways to increase the demand for printed materials in the digital age. Printing could be applied cell phones by silk screening design on protective cases. Advertising in magazines could include valuable coupons that could be uploaded into smart phones.
I predict that in ten years some printing printed materials will be extinct. Specialty magazines about fashion, sports, and other specialized areas will remain, and possibly grow. Printed newspapers will be replaced by digital ones. Only a few major newspapers in major metropolitan areas will continue to be printed. New applications of printing and printing processes will, however, replace the old ones. Some examples are 3-D objects, infographics, large format printing for signage, presentation folders, and oevn books.
sources cited
1. http://d3a577syzx0or3.cloudfront.net/docs/Disrupting-the-Future-reva.pdf
2. http://artstuff.net.au/?p=921
3. http://www.arteducators.org/learning/learning-in-a-visual-age/NAEA_LVA_09.pdf
other sources you could use:
http://www.slideshare.net/Timmilne/future-of-print-in-a-digital-age-artomatic
http://en.wikipedia.org/wiki/Printing_press
http://www.printing.org/
http://www.pewtrusts.org/uploadedFiles/wwwpewtrustsorg/Reports/
http://arthistory.about.com/cs/foreducators/f/functions.htmSupporting_arts_and_culture/RAND_Visual_Arts_0805_full.pdf
