literacy assignments

These are reading assignments over material related to careers in design, advertising, photography and public relations.

Click on the links below and answer the questions on the answer sheets provided.

1. For answer sheet QPI 7_items 8, 1 and 2 click on the link below.  http://stevecampbellhillwood.blogspot.com/2016/09/qpi-7all-aspectsitem-8labor.html

Scroll down to "Directions" and complete the answer sheet.

2. For answer sheet QPI 7_items 5 & 9 click on the link below
http://stevecampbellhillwood.blogspot.com/2017/09/qpi-71items-5-9.html

With 2-3 other people, write your responses on the answer sheet provided.

lesson ideas

Make people, objects, etc. using custom shapes

QPI 7.1_items 5 & 9

subject: 
QPI 7.1_Item 5_The impact of a company on the community and  Item 9_Technical and Production skills

description of activity:

The purpose of this assignment is to discuss and explore the impact of business on the community and, in turn, the impact of communities on business. 

This assignment is to gather information about the Tennessee Titans and then answer questions summarizing your findings. You will do this with 2-3 other people.

assignment objectives:

1. Evaluate the impact of the Titans on Nashville

2. Evaluate the impact of Nashville on the Titans

3. Demonstrate effective verbal communication.

4. Demonstrate effective written communication in a report

5. Demonstrate comprehension of written communication.

materials/equipment: computers, internet

the assignment:

The Tennessee Titans have made significant impact on the Nashville community since the company moved

officially into its new stadium in 1999. This assignment is to gather information about the Tennessee Titans and

then answer questions summarizing your findings. You will do this with 2-5 other people.

First, go to the Titans' website: 

http://www.titansonline.com/

You can probably find all the information you need under News and Community, but research other sources if you wish. You can also just "think for yourself".

Directions: Use the provided answer sheet to respond in writing he following

1. List 5 types of impacts that you feel the Titans have made on Nashville

2. List 5 stakeholders who are impacted? (Stakeholder – a person, group, organization, or system who affects or can be

affected by an organization's actions)How has each been impacted? Be sure to incorporate Foundation, School visits and Hospital visits in this section.

3. List 5 types of impacts that you feel the Nashville community has made on the Titans.

4. Write a summary paragraph that discusses the interconnected relationship between the Titans and the community of
Nashville.

first digital collage

Extra credit:
1. Creative photos showing the rule of thirds
2. Sketches in your sketchbook

Note: You may use your phone for these activities

Any other use of your phone or electronic devices could result in its confiscation.

List two ways you could use your phone to earn extra credit? 

What might happen to your electronic device if you are using it inappropriately?




Referral for headphones, earbuds, etc.

Check your grades
Your collage counted 5 times. If you have done it, show it to me. It is too late to trace or scan. 

Today:


Today's sketch:
Click here. Pick a logo and sketch it.

https://www.graphicsprings.com/category/food-drink

Standard
I can:

23) Apply the design process to complete projects for print, web, film, and marketing communications. 

What I want you to know or do:

1. Open and save a Photoshop document

2. Use Photoshop tools correctly

Questions:

1. Where is the Paint Bucket Tool located?

2. Where is the Zoom Tool located?

3. How do you minimize with Zoom Tool?

4. Where should you save you work?

Safety Quiz


Download your scans.
https://www.dropbox.com/sh/oksrvy8ysc1dbrq/AAAxeYV2EITo5bMOG-lC0_Zva?dl=0

or
if you did not get a scan

https://www.dropbox.com/s/t8cofk37huzm83h/no%20scans.jpg?dl=0

Open Photoshop.

Place scans in Photoshop.

Save the Photoshop document.


Take safety quiz if you have not

http://stevecampbellhillwood.blogspot.com/2012/08/classroom-safety-test-review.html

ACT words_homework. Remember to turn
this in.

symbolize
figurative

Today's sketch:

Click here. Pick a logo and sketch it.
https://www.graphicsprings.com/category/food-drink

Please check your grades

Hall Passes

   Bathroom

   Anywhere else.......During this class, if you need to go to another teacher, to guidance, or any other location for school work, you need to bring a note from the person who will be supervising you requesting permission for you to leave class. Give this to me at the beginning of class. I will not call another teacher for you.

SSA and Tardies

For tardies, 3 times, then referral

SSA_follow the guidelines or referral....sorry

Electronic Devices

When I am giving instructions or speaking to the entire class, all electronic devices should be put away. That means invisible.  If I see one, I will ask you for it. I will probably give it back to you at the end of class.

If I can hear sound coming from your computer or any other electronic device, it is too loud.

Opening Photoshop and using the Paint Bucket Tool

Bookmark http://stevecampbellhillwood.blogspot.com
In Safari go to Bookmark>Add Bookmark>Bookmarks Bar

What I want you to know (or do)

1. How to open Photoshop

2. How to set the Default Workspace

3. How to create and save a new Photoshop document

4. Become familiar with basic Photoshop tools

Directions:

Select Chrome as your Browser

In the dock go to Launchpad. 

Select Google Chrome.
Click on and hold on the Chrome icon.
When you see "options" in the pop up menu, 
select "Keep in Doc" and "Open at Login".

Open Photoshop
Go back to the Launchpad and repeat this with Photoshop.

Double click on the Photoshop icon.

At the very top of your computer, you should see the Photoshop menu.

Click on Window. 
Select Workspace>Essentials
Check Layers, Application Frame, Application Bar, Options, Tools if they are unchecked.

In Photoshop go to File>New.

Type your first name, last name 

and digital collage 1

Width: 8.5 inches (if you see pixels instead of inches, select inches from the drop down menu)

Height: 11 inches

Resolution: 300 pixels/inch

Color Mode: RGB       8 bit

Background contents: White

Go to File Save As. Save this into your documents folder.

Scroll down to "how to create a new file and save it". Create a new file and save it according to directions. Save this assignment as "your first name & last name _first digital collage". For example "steve campbell_intro to photoshop". Save onto the desktop.

Scroll down to "photoshop default settings".

Set Photoshop to the Default Workspace by doing one of the following:

1. In the top menu bar, go to Window>Workspace>Essentials.

2. Reset the default settings: Quit Photoshop. Restart Photoshop while holding down Command+Option+Shift. Hold these keys down until you see a window that asks "Delete the Adobe Photoshop Settings File? Click Yes.

Go back to http://stevecampbellhillwoodsamples.blogspot.com/ 

Find Photoshop Basic Tools to guide you.

Click on the Move Tool in the Tools Palette. Look in the top Options Bar. Right under the word Photoshop, check Auto-Select. Click the pull down menu that says Group and select Layer.

Click and hold on the Rectangle Tool and select the Custom Shape Tool.

Click and drag in your document window to create a custom shape. Press return.

Click and hold on the Gradient Tool and select the Paint Bucket.

Click on the Swatches palette. Leave it open to select colors.

Click on the Zoom Tool. Look at the Options Bar. Are you zooming in or zooming out?

Try both. If you zoom too much, go to the Options Bar and click Fit Screen.

When you are zoomed in a few times, click on the hand in the Tools Palette. Click, hold and move the mouse.

Go to Window>Navigator. Look at the Navigator Palette. A red box shows what you are zoomed in on. Try moving the box around.

Click on the big mountain icon and the little mountain icon in the Navigator Palette. Take it to 300%. Take it to 100%.

Zoom in again in the Navigator Palette and move the red box around while you are zoomed in.

In the top Menu Bar, go to View>Fit on Screen.

Save your document.

logo design and reading

Standards

15) Create two-dimensional and three-dimensional sketches, including rough and refined sketches, demonstrating shape, volume, depth, and dimension.

17) Examine a variety of well-known company logos to create a list of key characteristics that influence a logo’s effectiveness.

What I want you to know or do:
Create a "good" logo for the Topper Tea Room

Description of assignment

In this assignment, we will discuss what makes a good logo, then you will do some reading. Then you will sketch a logo design that demonstrates the characterisitics of a "good logo". Use the response sheet provided for your answers.

This is a competition. The winning design will be printed, displayed, and you might get some good food as well.

link to assignment:
http://stevecampbellhillwood.blogspot.com/2017/08/topper-tea-room-logo-design.html

Directions

1. Prethink
Before you read, answer the following in your own words. Use the Reading for Information Response Sheet:

1. What is a logo?
2. What is a famous logo that comes to your mind?
3. With that logo in mind, write down 3 things that you feel make a logo effective or successful.


2. Read for information
Read the information below, "What is a logo" and  "Top 7 Tips on What Makes a Good Logo", about logos and good logo design.  Read to learn what makes a "good logo". As you  read, answer these questions.

4. What is a logo? (Write one to three sentences, using your own words)

5. List the 7 characteristics of a good logo. You may paraphrase.

3. Look at the personal logo you designed in class. Is it a "good logo"? Write one to three sentences, using the information in the  
"Top 7 Tips on What Makes a Good Logo" article proving that your logo is good.

What is a logo?

A logo is a design symbolizing an organization or company. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

You may also think of a logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.
Now days, the most popular and successful companies continue to say that "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.

These days you also have to consider the reproduction cost. More detailed and colorful logo designs are harder to reproduce and they of course cost more. You also have to consider the size that your logo is going to be used at. The perfect logo design will look great on a sign board as well as on a business card or on a pen for example.

We have talked about the general use of a logo. Now we are going to get into a more detail look at the logo. There are some general types of logos: Iconic Logo - Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL, Micheline. Logotype - Logo based only on the company name. A unique font, or unique layout style can make a great logo, for example: Sony, Coca-Cola , IBM.

Top 7 Tips on What Makes a Good Logo? 

By Vukan Karadzic

1. The first characteristic of an effective logo is that it has immediate impact. Your logo should catch the viewer's eye and hold the viewer's attention. Consider the logo of Apple Computers; the graphic apple with a stylized bite taken out of it has immediate product and corporate identification with consumers. An effective logo "grabs" attention.


2. In addition to impact, a good logo must be good to look at. An effective logo should have the look and feel of "art", if a logo is not appealing to the eye it will defeat its purpose - attracting attention and providing effective identification.


3. A good logo must also copy well. In any business or organization, the use of a logo becomes ubiquitous - it is ever-present on buildings, letterhead, signs, products, promotional items, etc. A good logo will be as effective on a business card as it is on a billboard - small scale and large scale uses. Will the logo still be recognizable printed on the barrel of a ballpoint pen?


4. This brings us to the next characteristic of an effective logo the logo must create or evoke a positive image. "Branding" is a common marketing principle based on product identification growing out of identifying a product with a positive image and a sense of goodwill.
 

5. Another characteristic of a good logo is that it accurately represents the organization or business. If a company or organization wants to project a serious, professional image, the logo must look professional. A humorous or whimsical logo would be counterproductive to projecting professionalism.
 

6. The best logos are the most memorable logos. The Apple Computer "Apple" logo and the McDonald's Hamburgers "golden arches" are great logos because they are memorable to the point of being iconic.
 

7. A logo identifies a business or organization so it would be counterproductive to change it because it did not wear well over time. Do you remember what we said about "branding" earlier in this article? Companies that have invested vast amounts of money, time, and effort to establish their "brand" do not change it frequently for a reason. Make sure your logo will be "timeless" for the same reason.

Now..........

Create a sketch of a logo design using your initials and your name. Then create your logo in Photoshop. The design should consist of a simple graphic symbol and also use your initials in its design. Your design should display at least five of the seven characteristics of a good logo.

For ideas,  do your own research for logo ideas online.

Here is how you will be graded:


The logo design:

____1. Contains the correct words and imagery (50 points)
This means your name and a symbol. A symbol could be your initials. You are not required to use your initials. 
____2. Contains at least 5 characteristics of a good logo (50 points)
    ___a. Has immediate impact. An effective logo "grabs" attention.
 (10 points)
    ___b. Good to look at. Appealing to the eye. (10 points)
    ___c. Will copy well. (6 points)
    ___d. Must create or evoke a positive image. (6 points)
    ___e. Accurately represents the organization or business. (6 points)
    ___f. Is memorable (6 points)
    ___g. Could be timeless (6 points)

______Total score